Marketing and Communications Specialist – ALCIVIA

Wisconsin Area • Full-Time • Bachelor's Degree Required

We are looking for a Marketing and Communications Specialist to provide marketing and communications support for the entire cooperative with a strong focus on the creation and posting of content for our social media platforms. The creation of such digital assets will align with and support the social media marketing and brand strategies for ALCIVIA.

This role will also have a strong presence with the core divisions to assist in all marketing efforts related to our operations. They will also develop strong working relationships with the ALCIVIA division leaders and team along with directly assisting with all marketing efforts and campaigns as needed.

This position will actively collaborate and assist the marketing team in executing marketing initiatives and campaigns throughout the organization.

Responsibilities and Duties

Social Media

  • Lead social media content calendar and posts which align with the ALCIVIA brand style, voice, and strategy.

  • Through social media platforms and our marketing efforts, support a consistent brand across everything that we do.

  • Support of the ALCIVIA marketing team to continue to develop a long-term strategic, multi-channel social media calendar that aligns, promotes, and supports ALCIVIA marketing efforts.

  • Monitor social activity and provide customer service and brand reputation management throughout social media channels.

  • Track and present metrics to the team on a regular basis. Leverage these insights to continuously improve strategy.

  • Assist in maintaining a media database of ALCIVIA, vendor, and customer pictures and videos to be used in our marketing campaigns.

  • Execute paid social media advertising campaigns with specific goals and objectives.

  • Develop responses and reply to Google Business reviews and social media comments.

Marketing Coordination

  • Support the marketing team and cross-channel marketing efforts as needed.

  • Identify sources of vendor and partner advertising funds to be used in support of ALCIVIA marketing efforts.

  • Conduct customer, vendor, competitor, and product research as needed to support ALCIVIA and our marketing efforts.

  • Assist in tracking the ROI of marketing efforts.

  • Solid understanding and consistent implementation of corporate brand guidelines.

  • Review and respond to donation and sponsorship requests.

  • Maintain brand consistency across ALCIVIA employee clothing store.

  • Manage promotional item requests and inventory.

Event Planning

  • Assist with event planning and organizing company-wide marketing efforts.

  • Meet with clients to discuss the needs for the events and maintain relationships with vendors and caterers.

  • Plan for in-person, virtual or combination events.

  • Assist with the setup, execution and cleanup of events.

Project Management

  • Work closely with the Marketing Manager and participate in managing projects you are assigned to from start to finish.

  • Review project schedules and status with stakeholders; revise schedules as needed.

  • Consistent updates and follow-up with the marketing team and ALCIVIA leadership.

Copywriting (not required)

  • Meet with divisions to understand their message and target audience.

  • Write and edit copy for a variety of projects including print, press releases, web site content, video and social media

  • Edit and modify copy to meet their content expectations.

Click here to learn more or how to apply!

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