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Manager of Membership & Marketing – Animal Agriculture Alliance


Arlington, VA/Remote • Full-Time • Bachelor's Degree Required

LOCATION

The Alliance offers a flexible, predominantly remote working environment. This role will require reporting regularly to the Alliance office in Arlington, Va. as well as attending events and meetings in the Washington, DC area. Remote applicants will be considered but candidates local to the broader DC/MD/VA area or willing to relocate are preferred.


JOB PURPOSE

The manager, membership and marketing leads the development and execution of the Animal Agriculture Alliance’s membership and sponsorship recruitment, engagement and retention strategy. The manager, membership and marketing raises awareness of the Alliance and its programs within the animal agriculture and food communities and ensures members and supporters have the information and resources they value and need. This position is integral to achieving the Alliance’s goals and requires strategic thinking, excellent organizational and problem-solving skills and careful attention to detail.


DUTIES AND RESPONSIBILITIES

The manager, membership and marketing helps secure the resources needed for the Alliance to achieve its mission of safeguarding the future of animal agriculture and its value to society by bridging the communication gap between the farm and food communities. Key duties of the manager, membership and marketing are to:

  • Create and execute annual marketing plans to drive membership and sponsorship growth, including developing marketing materials to share the Alliance’s value and developing a strategy for participation in industry events, trade shows and speaking engagements.

  • Develop and lead the member retention strategy, including overseeing and enhancing the new member onboarding process and implementing a strategy to increase member engagement leveraging diverse touch points within key member organizations.

  • Work with the coordinator, membership and communications to execute the annual membership renewal process and oversee the Alliance’s member and prospect database and contact lists, ensuring contacts are up-to-date.

  • In coordination with our team members, direct the development and distribution of member and stakeholder communications including but not limited to: the Alliance website and Resource Center, weekly Animal Ag Activism Update, monthly Alliance Link Newsletter, monthly Member Update and the Annual Report.

  • In collaboration with the manager, issues and engagement and manager, communications and content, create and execute annual marketing plans to drive participation in Alliance programs, including the Stakeholders Summit, Animal Ag Allies and College Aggies Online.

  • Engage with the Alliance’s board of directors and lead planning of biannual board meetings.

  • Play a key role in planning the annual Stakeholders Summit, including leading site selection and venue coordination.

  • Represent the Alliance at various animal agriculture community events, including through trade show booths, speaking engagements and media interviews.

  • Manage vendor relationships, including media partners, marketing/communications agency, website management firm, printer, etc.

QUALIFICATIONS

  • Bachelor’s degree in communications, public relations, marketing, business, education, or a related field required. Coursework or a background in agriculture strongly preferred.

  • 5+ years of professional experience, preferably in member relations and/or marketing.

  • Skilled in Adobe Acrobat and Microsoft Office Suite programs (Word, Outlook, PowerPoint, Excel).

  • Experience managing a member/contact database (ideally SalesForce) and email platform (ideally Pardot). Website development/management experience (ideally WordPress) strongly desired.

  • Excellent written and verbal communication skills are necessary.

  • Excellent time management, project management and work ethic. Self-motivated and capable of independently leading projects to completion.

  • Passion for animal agriculture and the mission of the Alliance. Strong existing network in animal agriculture is preferred.

  • Ability to travel domestically (approximately 25%).

  • Ability to visit the Alliance office in Arlington, Va. to complete necessary tasks.

HOW TO APPLY

Inquiries and applications should be directed to Hannah Thompson-Weeman, Alliance president and CEO, at hthompson@animalagalliance.org. To apply, please send your resume, cover letter and three references.

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