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Email Marketing Specialist – Noble Research Institute

Ardmore, OK • Full-Time • Bachelor's Degree Required

At Noble, we believe the health of soil, plants, animals, and humans is one and indivisible. We believe in rebuilding healthy soils and helping producers maintain a strong bottom line. Through these two actions, we can transform degraded grazing lands across the United States, benefiting the environment and society as a whole.

Our focus is to help farmers and ranchers apply regenerative ranching principles to the nation’s 654 million acres of grazing lands. This monumental undertaking requires thousands of producers across the U.S. to overcome significant barriers and change their current practices to work with nature, not against it.

Responsible for establishing and executing effective email and SMS marketing campaigns to effectively reach the target audience, promote the brand, and drive customer engagement and sales. Responsible for identifying target audience, optimizing the customer relationship management process, and managing subscriber databases. Analyze campaign metrics and provide actionable insights to improve campaign performance and effectiveness and drive business growth. Collaborate with other teams on content design to ensure error-free, consistent brand messaging and enhance customer communication through email channels.

Essential Functions Email/SMS Strategy – Develop and implement the overall email and SMS marketing strategy, including segmentation, targeting, and personalization, to maximize engagement and retention. Establish and manage email and SMS marketing processes, including campaign planning, content creation, scheduling, testing, and deployment. Create monthly calendars for internal and external communications and optimize email templates for mobile devices. Monitor industry trends, emerging technologies, and best practices in CRM and email marketing, and incorporate them into the overall strategy. Utilize CRM systems and tools to segment customer data and drive targeted email campaigns. Conduct A/B testing and data analysis to refine email content, subject lines, design elements, and targeting strategies.

Metrics and Reporting – Conduct thorough analysis of campaign performance using data-driven insights to optimize campaigns and improve key metrics such as open rates, click-through rates, conversion rates, and sales. Analyze and report results monthly. Monitor and report on key email marketing metrics regularly, providing actionable recommendations to improve campaign effectiveness and ROI. Monitor deliverability and email reputation to ensure emails reach the intended audience and avoid spam filters. Perform regular competitive analysis to identify opportunities for differentiation and innovation in email marketing.

Collaboration – Collaborate with cross-functional teams to ensure seamless execution and alignment with channel strategies. Work with the marketing and communications (MarComm) team to develop integrated and behaviorbased marketing campaigns and customer journeys that align with the digital communications strategies. Partner with platform provider, HubSpot, to optimize campaign performance, testing agenda, infusion of best practices, and monitoring of results.

Team Membership – Support and contribute to the objectives of your team, and its contribution to the goal of the organization. Represent Noble’s mission and values. Care for the land and its improvement.

Education Bachelor’s degree in marketing, business, or related field required. Master’s degree preferred. Alternative education and experience will be considered.

Experience Minimum of 5 years of experience with email and SMS marketing campaigns is required. Experience with customer relationship management is preferred. Alternatively, a high school diploma and 10 years or associate and 8 years of experience in the aforementioned areas will be considered.

Knowledge, Skills and Abilities

  • Demonstrated knowledge of industry standards and practices.

  • Strong organization and planning skills.

  • Proficient in email marketing platforms (e.g. HubSpot, Mailchimp) and understanding of email deliverability best practices.

  • Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.

  • Strong understanding of SMS best practices.

  • Excellent project management skills with the ability to prioritize and manage multiple campaigns simultaneously.

  • Familiarity with marketing automation, lead nurturing, and customer journey mapping. Exceptional attention to detail and a commitment to delivering high-quality, error-free work.

  • Strong written and verbal communication and copywriting skills.

  • Ability to work collaboratively and effectively across teams and departments.

  • Ability to work effectively in a fast-paced, matrixed environment with the ability to rapidly adapt and respond to change in environments and priorities.

  • Demonstrated hands-on experience with HTML and content management systems.

  • Proficient with marketing automation technology. Knowledge of SEO/SEM and Google Analytics.

  • Familiarity with analytical and database tools.

  • Demonstrated proficiency in computer use and knowledge of computer applications (Word, Excel, PowerPoint, email, internet use).

  • Ability to work under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines.

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