Washington, D.C. • Full-Time • Bachelor's Degree Required
In this exciting role at our Washington, D.C.-based, trade association, we are looking for a strategic and creative thinker ready to build on our reputation management initiatives and support our member institutions. This position develops Farm Credit’s digital strategy – from managing the national website, www.FarmCredit.com, to developing the vision for all @FarmCredit channels. The perfect mix of internal-to-membership and external communications, this position will challenge digital communicators to keep pace with trends and deliver on an analytics-based approach.
In addition to competitive benefits, we operate on a hybrid schedule, currently allowing employees to work remotely on Mondays and Fridays.
Creates Farm Credit Council’s internal and external social media strategies and content for member-institutions, including monthly editorial calendars.
Supports the communications specialist in day-to-day execution of @FarmCredit social media engagements with Farm Credit institutions, strategic partners, media, ally groups, congressional members/committees and outside audiences.
Manages and directs vendor-supported paid social media efforts supporting national campaigns and Farm Credit’s mission.
Leads digital projects, campaigns and team members in developing copy, graphics, press releases and other creative assets.
Oversees and maintains baseline reporting infrastructure, social media reporting and analytics; applies insights to future initiatives.
Provides media monitoring and external communications support including drafting press releases
Acts as primary point of contact for Farm Credit web properties and projects, effectively managing vendors and web consultants.
Develops and maintains search engine optimization (SEO) and keyword strategies across all digital properties; serves as SEO, Google Search, Google analytics subject matter expert.
Manages all web properties and applications integrated with the website.
Oversees the association management software system, its related and integrated applications and vendors.
Manages the Farm Credit Council internship program, including hiring and program development.
Interested candidates should email a cover letter, resume and salary requirements to email@example.com.