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Digital Marketing Specialist - CattleMax

Remote • Full-Time • Bachelor's Degree Required

Cattlesoft is the developer of the CattleMax cattle management software and operates a network of e-commerce stores, including (the leading Allflex commercial U.S. distributor of custom ID products, including ear tags and EID tags) and (the leading Datamars/Tru-Test North American distributor of cattle scales and EID readers)


As a Digital Marketing Specialist, you will provide day-to-day oversight, testing, and reporting of our various digital marketing efforts. These areas include paid search, website content marketing, SEO, and overall analytics. You will work alongside our marketing team and digital marketing agency to help implement and measure marketing strategies.

What you’ll be doing:

  • Manage day-to-day maintenance and performance of the CattleMax website with WordPress

  • Review website analytics in Google Analytics and Google Search Console

  • Identify and implement website improvements based on user experience, best practices, and AB Testing

  • Create landing pages for paid search and other marketing campaigns

  • Manage existing digital marketing strategies across various channels

  • Paid Search: Work with paid search agency to ensure ads are consistent, on-topic, and relevant to our products. Platforms include: Google Ads, Microsoft Ads, and others.

  • SEO: Conduct keyword research and design content strategy around key topics

  • Social Media: Work with social media manager to implement cross-channel campaigns

  • Collaborate with marketing team to ensure brand and messaging are consistent across all digital touchpoints

Who you are:

  • You are knowledgeable of the cattle industry and working with farmers & ranchers

  • You have experience with digital marketing

  • You are comfortable and, ideally, have experience with remote work.

  • Familiarity with Search Engine Optimization (SEO)

  • Familiarity with Pay-Per-Click Marketing (PPC), including Google Ads

  • Eagerness to learn and grow your existing skills

What we offer:

  • Remote, full-time work with team members who raise cattle themselves

  • Opportunity to make a difference in the cattle industry by helping farmers & ranchers

  • Opportunity to learn and grow digital marketing skills by working with experienced team members and service providers

  • Competitive compensation with room for growth

  • Medical, dental, and vision coverage

Hours: At least 30 hours during business hours Monday - Friday 8 am - 5 pm Central time.

Pay: Starts at $18/hour

Applications are due by Monday, February 12, 2024.

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