Digital Marketing Manager – McKnight Center for the Performing Arts

Stillwater, OK • Full-Time • Bachelor's Degree Required


JOB RESPONSIBILITIES AND EXPECTATIONS:

  • Oversee daily social media marketing strategies, including executing social media campaigns on a variety of platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and more.

  • Create relevant and engaging marketing collateral and content for website and social channels that tells the center’s story and increases followers. Content includes but is not limited to text, photography, videos, gifs, shared posts from artists and users, and contests.

  • Organize and coordinate live social media events, takeovers, hangouts, and broadcasts, as well as provide social media coverage for other marketing events, shoots, tapings, broadcasts, interviews, etc.

JOB COMPETENCIES AND EXPERIENCE:

  • Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or similar field.

  • 3-5 years’ experience in digital marketing or equivalent experience.

  • Experience in creating organic and paid campaigns and data analytics on digital platforms including but not limited to, Facebook, Twitter, Instagram, YouTube, and LinkedIn.

  • Experience in analytics software across digital platforms, including Google Analytics.

  • Experience using content management systems.

  • Ability to read and write basic HTML.

  • Strong understanding of user-generated content management, content marketing, and reputation management.

  • Knowledge of SEO best practices.

  • Passionate about content marketing, social media, the evolving digital world, and where social media fits in the path to purchase.

  • Highly organized, motivated self-starter that can multitask and juggle priorities during peak seasons.

  • Excellent organizational, communication, and analytical skills.

  • Must be flexible and dependable and have an enthusiastic and positive attitude.

  • Able to facilitate a collaborative work environment.

  • Ability to work independently and prioritize duties with minimal supervision.

  • Capable of problem-solving through appropriate channels.

  • Comfortable giving tours and public speaking.

  • Strong customer service skills.


Click here for more information or how to apply!


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