Stillwater, OK • Full-Time • Bachelor’s Degree Required
PRIMARY PURPOSE: The Digital Marketing Manager is responsible for the success of The McKnight Center’s digital marketing efforts under the supervision and strategic guidance of the Director of Marketing. This position will leverage digital channels, including but not limited to, website, social media, email marketing, and digital monitors and apps, to accelerate content strategy leading to ticket purchases and other organization goals. JOB
RESPONSIBILITIES AND EXPECTATIONS:
Oversee daily social media marketing strategies, including executing social media campaigns on a variety of platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and more.
Create relevant and engaging marketing collateral and content for website and social channels that tells the center’s story and increases followers. Content includes but is not limited to text, photography, videos, gifs, shared posts from artists and users, and contests.
Organize and coordinate live social media events, takeovers, hangouts, and broadcasts, as well as provide social media coverage for other marketing events, shoots, tapings, broadcasts, interviews, etc.
Track and analyze digital marketing performance indicators and provide data driven reports and recommendations for changes across all digital platforms on a monthly basis.
Actively participate in The McKnight Center’s online conversation and constantly search for unique stories originating from our users.
Stay up to date on industry trends and best-in-class social media strategy.
Coordinate with community partners to gather needed information and graphics and to generate relevant content. Partners may include but are not limited to the OSU campus, various marketing departments, photographers, video production teams, and artists. Coordinate with partners regarding appropriate scheduling of shared posts.
Create and administer ongoing social media marketing timelines with strategies regarding short, mid, and long-term goals, and evergreen tactics.
Plan, develop and maintain dynamic, interactive content and graphics for McKnight Center website using HTML.
Implement website upgrades, new features, and general website maintenance.
Coordinate PR efforts across digital platforms to accompany traditional marketing efforts.
Draft, edit and send email marketing campaigns in MailChimp and through CRM (AudienceView).
Plan, create, and implement branded content across digital monitors in the McKnight Center.
Develop, protect, and propagate the institutional brand.
Enhance The McKnight Center’s visibility, maintaining a positive and professional organizational image.
Supervise interns, including tasks and projects, schedules, evaluations, and timesheets. Assist as needed with leading tours of The McKnight Center. Provide McKnight Center constituents with a personalized and caring customer service that aligns with the stature of world-class visiting guest artists.