Stillwater, OK • Full-Time • Bachelor's Degree Required
Headquartered in the OSU Agricultural Communications Services unit, this individual reports directly to the Ferguson College of Agriculture communications and marketing manager and is part of a team that works closely with the associate dean and leadership of the Ferguson College of Agriculture to develop and implement appropriate content across multiple communications platforms in order to highlight the college within the OSU community, as well as the state, region and country.
The Digital Communications Specialist will create and manage social media strategy for the college. Execute the planning and creation of content for the college's social media channels. Review and approve all social media posts written by team members to ensure consistency and enforce brand standards. Maintain an eye for detail and deliver on deadline. Have an understanding of current trends in social media and how to effectively reach target audiences using data-driven analytics. Monitor social media channels during the evenings and weekends. Write and edit copy for digital materials including social media captions, digital advertisement copy, website copy and other stories as assigned. Proofread and copy edit all content used for digital purposes. Work with team to develop digital campaigns with respect to social media, website, email marketing, digital advertising and more. Remain up-to-date on current trends in social media and digital marketing. Assist communications and marketing manager in supervising student employees. Oversee projects for graduate assistants and undergraduate interns in regards to social media, website content development and writing. Assign projects and review completed tasks to ensure accuracy and consistency.