Parsippany, NJ • Full-Time • Bachelor's Degree Required
Lead the development and implementation of non-digital and digital communications plans and programs for Zoetis US Dairy and related brands and services to help accomplish business and marketing objectives.
Ensure all tactics align with marketing strategic imperatives and all messaging is appropriate and consistent across mediums and portfolios.
Integrate dairy sponsorships and industry alliances with communications efforts and brand objectives.
Manage the day-to-day relationship with communications agency and other internal and external partners/suppliers.
Collaborate with agency and Zoetis digital teams to establish metrics related to marketing communications programs to measure effectiveness.
Thing big! Identify opportunities to bring dairy communication efforts into corporate-wide initiatives.
Manage, forecast and report on assigned advertising and promotion budget and actively optimize resources to help maximize investment.
Manage the vetting/approval process for communications materials and other efforts, from creative briefs and pre-work through to formal/final approvals of items.
Drive public and media relations efforts for Zoetis dairy, working across functions to achieve meaningful communication across the organization.
Establish objectives, strategies and implementation for dairy events and activities, including trade shows, customer meetings and internal meetings.
Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
Assist in the creation of bi-weekly internal informational business unit content to the Field Force