Dairy Marketing Operations and Communications Manager – Zoetis Inc.

Parsippany, NJ • Full-Time • Bachelor's Degree Required

POSITION RESPONSIBILITIES

  • Lead the development and implementation of non-digital and digital communications plans and programs for Zoetis US Dairy and related brands and services to help accomplish business and marketing objectives.

  • Ensure all tactics align with marketing strategic imperatives and all messaging is appropriate and consistent across mediums and portfolios.

  • Integrate dairy sponsorships and industry alliances with communications efforts and brand objectives.

  • Manage the day-to-day relationship with communications agency and other internal and external partners/suppliers.

  • Collaborate with agency and Zoetis digital teams to establish metrics related to marketing communications programs to measure effectiveness.

  • Thing big! Identify opportunities to bring dairy communication efforts into corporate-wide initiatives.

  • Manage, forecast and report on assigned advertising and promotion budget and actively optimize resources to help maximize investment.

  • Manage the vetting/approval process for communications materials and other efforts, from creative briefs and pre-work through to formal/final approvals of items.

  • Drive public and media relations efforts for Zoetis dairy, working across functions to achieve meaningful communication across the organization.

  • Establish objectives, strategies and implementation for dairy events and activities, including trade shows, customer meetings and internal meetings.

  • Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

  • Assist in the creation of bi-weekly internal informational business unit content to the Field Force

Click here for more information or how to apply!

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