Consumer Insight & Engagement Manager – Iowa Soybean Association

Ankeny, IA • Full-Time


OBJECTIVE: Improve the lives of Iowa soybean farmers by increasing awareness, understanding and trust of modern agriculture among key constituents including food-minded consumers, brand leaders and influencers. This position reports to the Sr. Dir., Information & Education.


ESSENTIAL FUNCTIONS

  • Monitor and communicate issues pertaining to the soybean industry and their relationship to consumers’ quality of life; identify and act on opportunities to make these topics relevant to non-farm audiences and communicate them using high-value, consumer-facing channels.

  • Oversee Iowa Soybean Association’s (ISA) ag awareness portfolio that includes:

  • Iowa Food & Family Project (Iowa FFP)

  • CommonGround

  • Iowa Ag Literacy Foundation


  • Develop and implement the strategies and activities of the Iowa FFP in partnership with allied partners and stakeholders.

  • Collaborate with an external team of communications professionals to execute priority activities that drive greater trust in modern agriculture among key publics.

  • Establish and oversee ISA’s ag awareness budget; network with allied partners to leverage soybean checkoff investment in support of external funding.

  • Collect and apply quantitative and qualitative consumer research, including annual Consumer Pulse survey.

  • Serve as editor of Fresh Pickings Magazine, a publication of the Iowa FFP; oversee its editorial schedule, distribution and finances including the procurement of advertising.

  • Lead content development for owned channels including social media, email newsletter and magazine.

  • Coordinate with ISA team members for content development across owned, earned and paid media channels.

  • Coordinate activities and tactics including community events, farm tours, keynote speakers and partner events.

  • Represent the organization with external partners, sponsors, media and Iowa FFP consumer audience.

  • Author quarterly reports, present updates to ISA board and external partners.

  • Provide timely feedback and input to the Sr. Dir., Information & Education, for the betterment of the team and ISA’s service to soybean farmers and industry stakeholders.


Click here for more information or how to apply!

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