Ankeny, IA • Full-Time
OBJECTIVE: Improve the lives of Iowa soybean farmers by increasing awareness, understanding and trust of modern agriculture among key constituents including food-minded consumers, brand leaders and influencers. This position reports to the Sr. Dir., Information & Education.
Monitor and communicate issues pertaining to the soybean industry and their relationship to consumers’ quality of life; identify and act on opportunities to make these topics relevant to non-farm audiences and communicate them using high-value, consumer-facing channels.
Oversee Iowa Soybean Association’s (ISA) ag awareness portfolio that includes:
Iowa Food & Family Project (Iowa FFP)
Iowa Ag Literacy Foundation
Develop and implement the strategies and activities of the Iowa FFP in partnership with allied partners and stakeholders.
Collaborate with an external team of communications professionals to execute priority activities that drive greater trust in modern agriculture among key publics.
Establish and oversee ISA’s ag awareness budget; network with allied partners to leverage soybean checkoff investment in support of external funding.
Collect and apply quantitative and qualitative consumer research, including annual Consumer Pulse survey.
Serve as editor of Fresh Pickings Magazine, a publication of the Iowa FFP; oversee its editorial schedule, distribution and finances including the procurement of advertising.
Lead content development for owned channels including social media, email newsletter and magazine.
Coordinate with ISA team members for content development across owned, earned and paid media channels.
Coordinate activities and tactics including community events, farm tours, keynote speakers and partner events.
Represent the organization with external partners, sponsors, media and Iowa FFP consumer audience.
Author quarterly reports, present updates to ISA board and external partners.
Provide timely feedback and input to the Sr. Dir., Information & Education, for the betterment of the team and ISA’s service to soybean farmers and industry stakeholders.