Stillwater, OK • Full-Time • Bachelor's Degree Required Headquartered in OSU Agricultural Communications Services, this individual reports to the assistant director and works closely with the department's director, as well as the associate vice president of OSU Extension, to develop and implement appropriate content across multiple communications and marketing platforms to highlight OSU Extension within the OSU community as well as the state, region and country.
Execute integrated communications and marketing campaigns and strategies from idea inception to delivery to elevate the profile of OSU Extension, improve target audience experiences, drive engagement and achieve stated project goals.
Work with OSU Agriculture's creative and digital managers to further establish and broaden the branding, design, aesthetic strategy, voice and tone, visual imagery and content resources for Extension related campaigns and promotional pieces. Incorporate graphic design and layout elements for multimedia efforts on the web, social media, brochures, magazines, posters and related materials.
Initiate and oversee paid advertising as well as overall audience strategy. Develop and coordinate the Extension marketing agenda and calendar. Work with Extension personnel statewide to execute the strategy and tactics in order to achieve campaign goals. Develop and execute distribution of HTML newsletters, as well as content appropriate for web, digital and social media platforms.
Demonstrate creativity, knowledge of communications/marketing and aligning content with audience needs. Ability to work cross functionally with supervisors, unit staff and partners across the state to meet goals. Must learn quickly, be deadline-driven and adapt quickly to changing environments. Excellent leadership, team, written and verbal interpersonal communications and presentation skills are required. This job requires a high level of internal and external public contact.
Collaborate with others in Agricultural Communications Services and OSU Extension to promote, publicize and otherwise generate positive visibility for the activities and programs of OSU Extension. Other duties as assigned. The duty reporting station is on the OSU campus in Stillwater. Some travel is required.
About the Department
OSU Agricultural Communications Services is a welcoming environment that thrives on creativity and collaboration. Our motto is People Before Projects, with an emphasis on self-care, professional development and educational attainment, while still meeting production goals. We are a team of experienced professionals who deliver all aspects of integrated communications and serve as the news, information and marketing team for OSU Extension, OSU Ag Research and OSU's Ferguson College of Agriculture. Learn more at acs.okstate.edu.
Bachelor's degree in agricultural communications, strategic communications, mass communication, journalism, marketing, graphic design, public relations or related field.
Three years of experience in communications or marketing. Strategic communications and marketing, writing, digital storytelling or related skills.
For more information and to apply, please visit https://okstate.csod.com/ats/careersite/JobDetails.aspx?site=8&id=13332