Wichita, KS • Full-Time • Bachelor's Degree Required
Koch Agronomic Services (KAS) is seeking a Brand & Communications Specialist to join our team in Wichita, KS. If you are looking for a way to grow your career and be part of a dynamic team, this may be the opportunity for you!
The Brand & Communications Specialist will be responsible for creating brand strategies and marketing communications to position KAS as a thought-leader in the nutrient space and drive global growth of KAS’ enhanced efficiency fertilizers and nutrient products. This role will be responsible for marketing efforts including social media, print collateral, digital marketing tactics, content creation, website management, trademark and registration management, and tradeshow support. The Brand & Communications Specialist will work closely with a broad range of capabilities including Product Marketing, Agronomy, R&D and Sales to develop compelling stories to create awareness for KAS’ corporate and product brands.
What You Will Do In Your Role
Strategize, develop, execute, and analyze multi-channel marketing strategies to support the KAS corporate brand and individual product brands
Develop educational articles and content to position KAS as an industry thought-leader
Serve as point of contact for distributor partners, retailers, and national and international sales support
Build and support digital marketing initiatives by leveraging automation to streamline processes to communicate and market to external audiences
Deliver marketing spend recommendations for product marketing campaigns
Develop social media strategies and manage social media accounts
Manage and develop content for the KAS website and help optimize SEO
Evaluate effectiveness of marketing and communication strategies and apply learnings to future campaigns
Monitor global planning and implementation for activities related to sales, tradeshows, and conferences
Collaborate closely with sales and product marketing teams at a strategic and tactical level for planning, messaging, and project execution
Collaborate with external partners and agencies