Sony wants more female photographers for its Alpha Female ambassador program, with grants for projects which offer $5,000, a full frame Sony camera and lens, and more.
The diversity of brand ambassadors for major camera brands has been a hot topic for a while. Most recently, Nikon South Africa came under fire — and for good reason — for announcing seven new affiliated influencers, only one of whom is Black, despite more than three-quarters of South Africa being Black.
Sony have started a female specific movement to address any imbalance, and now they are calling for more to apply.
If you're a female photographer or videographer with an idea for a project, you could secure $5,000 in grants, a full frame Sony camera and lens, a year long Adobe Creative Cloud All Apps subscription, one year of Sony PRO Support membership, and the chance to be featured across Sony's many channels.