Advertising Specialist– OSU Brand Management

Stillwater, OK • Full-Time • Bachelor's Degree Required

The Advertising specialist has primary responsibility for a) conceptualizing, writing and editing ad copy, shepherding ad projects through design process, and optimizing digital ad performance b) working with advertising agencies to provide OSU ad assets on deadline and c) collaborating with campus partners such as Undergraduate Admissions, the academic colleges and various university departments to create advertising plans and execute ad strategies on behalf of those partners.

Will utilize skills in conceptualizing, writing, and directing advertising campaigns to best showcase the university and its departments. The advertising specialist will serve as an expert copywriter and editor for all university-wide advertisements. The position will work with Brand Management colleagues, various agency partners and the Coordinator of Advertising to propose and execute various branding and advertising campaigns, to include print, digital, radio, TV, outdoor, and others. The individual will write landing page copy that coordinate with campaigns and partner with the web development team to create optimized website pages, including pages that are personalized based on audience motivation and personalities. These efforts align with OSU's strategic marketing and communications plan which prioritizes recruitment, retention and reputation management.

Must understand the principles of strategic communications in advertising, social media,

and the digital media landscape. The individual should demonstrate self-direction, creativity and strategic thinking in finding new opportunities to showcase Oklahoma State University.

The application must include a cover letter and resume.

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